Startup Founder Drives Growth with Radical Honesty

“I feel like I have to choose between keeping my team and growing my business.”

Kadidja, founder of Dosso Beauty, faced a tough challenge—her growing startup was relying on family and friends who were underperforming. Torn between loyalty and building a high-performing team, she struggled to set clear expectations and hold people accountable. The business was growing, but without structure, sustainable success felt out of reach.

She needed to clarify company needs, restructure her team, and embrace radical honesty to lead with confidence. But she also needed a community of leaders to learn from—others who had navigated similar challenges and could help her expand her leadership perspective.

Through the CLAP group coaching program and additional 1:1 coaching sessions, we helped Kadidja:

  • Clarify company needs and restructure her team for growth.

  • Implement expert HR strategies and leadership tools learned through CLAP.

  • Access the collective wisdom of her CLAP cohort peers, gaining insights that allowed her to set clearer boundaries and expectations.

  • Build trust and accountability, learning how to step into her role as a confident leader.

Results

  • A restructured, high-performing team aligned for sustainable growth.

  • Increased confidence in leadership and decision-making.

  • A shift from uncertainty to empowered leadership, allowing her business to thrive.

  • The power of the CLAP cohort model allowed her to gain real-world insights from peers while leveraging coaching frameworks to take immediate action with lasting results.

I’ve transformed my business, built a whole new team, and learned to lead with radical honesty. The entire organization is now moving with ease, flow, trust, and excitement. I am a better business owner, friend, and spouse thanks to Kibi.
— Kadidja | Entrepreneur & Forbes 30 Under 30
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